apple competitors analysis

It serves with headquarters base at Texas in the United States and acts as a subsidiary of its parent company Dell Technologies. In the United Kingdom, both Apple and Huawei have a 49.2% and 9.46% market share respectively. SWOT Analysis of Apple in 2020 | Apple SWOT, Top 11 Airbnb Competitors in 2020 | Airbnb Alternatives, Top 10 YouTube Competitors in 2020 | YouTube Alternatives, Top 8 Uber Competitors in 2020 | Uber Alternatives, Top 8 Blue Apron Competitors in 2020 | Blue Apron Alternatives, Top 8 Costco Competitors in 2020 | Costco Alternatives, Top 6 eBay Competitors in 2020 | eBay Alternatives, Top 9 Nike Competitors in 2020 | Nike Alternatives, Top 13 Dropbox Competitors in 2020 | Dropbox Alternatives, Top Upwork Competitors in 2020 | Upwork Alternatives. The Adobe programs have advanced options whereas Apple apps are used for basic processing and are free. Huawei has introduced “GPU Turbo” technology which will increase brand reputation of Chinese Tech Giant. The phones run on Android operating systems and feature exclusive software. Apple also design, develop and market smartwatches which incorporate fitness and health related capabilities. Sony is considered one of the major Apple competitors and offers competition in laptops and smartphone segments. This rivalry started many years ago when Dell introduced a competitive product Dell DJ and become one of the early competitors of iPod. It offers products and services to consumers, large, medium ad small enterprises and clients related to education, health sector, and government. The top 10 competitors average 92,856. Opportunities 4.3. Apple occupies a large chunk of market share in the United States whereas HP has put its onus more on outside of the United States. SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dell is an American origin company that was founded in the year 1984 by its founder Michael Dell. Contact Us | Privacy Policy | Terms of Service, We live in a very competitive world of 21st century …, Sales promotions are basically marketing techniques that allow a brand …, How many times you have signed up to received email …, Sale is the process comprised of all the activities that …, What is Sales? Google is one of the Big Four technology giants in the world and is also considered one of the strongest Apple competitors although it is more of virtual based whereas Apple is known for physical products. Sony Vaio and Xperia XZ android phone can be considered one of the alternatives of Apple MacBook and iPhone. Samsung Group has a huge product line i.e. Search for Incredible brand spirit, Asus has almost 17000 employees which include 5000 R&D professional. Samsung is able to produce phone with affordable prices. INTRODUCTION 2. Sony is one of the Apple competitors based on their laptops and smartphones. In the smartphone segment Google Pixel is the Top Apple competitor. OPORTUNITIES AND THREADS) 4.1. Some competitors will be giving tough time to Apple in smartphone segment while other competitors will give strong presence in Laptops, tablets (iPads) and Apple smartwatches. Customer 3.2. I have tried to cover all Apple competitors in marketplace. Apple sales in China have started recently to decline. The multinational phone and computer electronics and hardware company has a diversified product portfolio that includes networking equipment, mobile devices, netbooks, laptops, desktops, Wi-Fi routers, optical storage, wearable and servers etc. Samsung Galaxy Watch competes against Apple Watch, Samsung Galaxy Tab against iPad and Samsung Notebook against Macbook in the consumer market. Sony Vaio and Xperia XZ android offer completion to Apple products Apple MacBook and iPhone respectively. The market for the design, manufacture, and sale of personal computers, portable devices, related software and peripheral products is highly competitive. In the United States Apple is the leader with 54.25% while Samsung occupies the second position at 26.79% of the market share. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, Apple again started climbing the charts to restore its … Dell is strong competitors of Apple in the Laptops segment. Dell is associated with the computer technology industry and deals in repair, sell, develop and support of computers and related services and products. Dell is a strong Apple competitor in the personal computer segment where it occupies 16.2% of world market share compared with Apple’s at 6.9%. Innovative features and sleek designs are the main reasons for their increased consumer acceptance. Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Sony is considered one of the major Apple competitors and offers competition in laptops and smartphone segments. ASUS offers stiff competition to Apple in the personal computer segment as it occupies 6.0% of market share compared to Apple which has 6.9% of share in the global area. Apple has a limited but top notch product line. SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & performance as compared to the competitors and industry. So here’s what you’ll need to do: Look into who’s selling what you’re selling: You may think that your business is the only one whose products and/or services are unique in the market. Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including iPod, iPad and Mac. 4 worldwide in the smartphone segment. Also there are many factors involved in its ongoing success as the market innovator. EXTERNAL ANALYSIS (PEST TOOL. It has diversified its business into several areas like retail, securities, insurance, textiles, consumer electronics, shipbuilding, telecommunication equipment, semiconductors, home appliances, automotive, construction and food processing. Strong Competition Apple is confronted by strong competition in all areas of its business. It offers qualitative products at affordable rates and this is its strength against its rival brand Apple which offers products at very high prices. Its product portfolio includes 3D printers, monitors, scanners, printers, laptops, and computers. The competition between Apple, Google and Amazon is slated to grow in future with Amazon releasing more smart home devices like Echo. In the year 2017, Asus won more than 4500 awards for providing cutting edge, innovative and high quality products. HP is one of the most widely recognized names in the world. Sony is a Japanese origin company that was founded in the year 1946 by Its founders Akio Morita and Masaru Ibuka. – Sales Vs Marketing Vs Business Development Explained, Outsourcing – Definition, Types, Pros, Cons & …, Click and Mortar Business – Meaning, Challenges …, Market Evolution – Definition, Stages & Examples, SWOT Analysis of a Barber Shop (Hairdresser). Apple competes in a highly competitive industry and has to continuously perform at its best to be able to stay ahead of its competition. INTERNAL ANALYSIS (STRENGTHS & WEAKNESSES) 5.1. Apple product line consist Mac, iPad, iPhone, Watch, TV and other accessories and services. The market of consumer electronic products and accessories has seen tremendous growth over the years. Individuals are fascinated by high-tech products that provide them with an extraordinary experience. Oppo is one the apple competitors in the smartphone segments. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. Competitors 4. Android OS offers competition to Apple IOS in iPhones, iPads and iPods, Google Maps to Apple Maps, Google’s YouTube Music to Apple Music, Google Play Movies to Apple TV, Google Home to Apple Siri, Google Pay to Apple Pay and Google Pixel 2 to iPhone X. Huawei is a limited company of Chinese origin that was founded in the year 1987 by its founder Ren Zhengfei. In 2017, Oppo ranked no. MARKET DEFINITION AND POSITIONING 3.1. Apple Inc. can use its strengths to efficiently exploit the opportunities that it has such as expanding its distribution network. The SWOT analysis of Apple tells us the way Apple made use of its competitive advantage to turn out to be a leading player in the technology industry. Effectiv… It is acknowledged in the world as a leader for its innovations in electronic commerce and supply chain management. Pixel smartphones are fierce contenders among the top Apple Competitors. Samsung is a private company of South Korean origin that was founded in the year 1938 by its founder Lee Byung-Chul. The original iPhone. In the laptop segment, Microsoft offers competition with Microsoft Surface to Apple MacBook, Its services like Skype offers competition to Apple FaceTime, Cortana to Siri, OneDrive to iCloud, Microsoft Internet Explorer to Apple Safari and Bing Maps to Apple Maps. Limited market for new products TThe number of consumer products Apple can launch is limited. The company earns 48.4% of its revenues from wearables and 40.8% from carriers and the rest from enterprise solutions. The company is often criticized because a 30% cut is a significant commission for small businesses or app developers. Asus is one of the competitors of Apple. The Adobe Premiere Pro is equivalent to Apple’s iMovie, Adobe Illustrator Draw offers competition to Apple Notes and Adobe Audition competes with Apple’s Garage Band. This global player gives stiff competition to Apple in value and design. Asus Both companies are vying for a good chunk of market share in the laptop segment also. Apple Strategic Analysis. Huawei is the top most competitor of Apple iPhone. Strong brand image 2. This market continues to be characterized by rapid technological advances in both hardware and software development, which have substantially increased the capabilities and applications of these products, and have resulted in the frequent introduction of ne… The reason behind its growth is not only organic but also acquisition of IBM personal computer business and Motorola mobility. Strengths 5.2. Apple has 132,000 employees and is ranked 9th among it's top 10 competitors. AsusTeK or Asus is a multinational computer and phone hardware manufacturer and distributor. Adone Inc also provides high-end and dedicated programs for processing music, movies, and graphics. With revenues of 90.6 billion US dollars and more than one lakh fifty-seven thousand employees by the end of the fiscal year 2019, it has been able to create a distinct place for itself in the consumer market. Samsung: One of the most formidable competitors of Apple in the smartphone market, Samsung is now better known for its galaxy smartphones. 1. In 2007, Apple introduced the original iPhone. Lenovo or Lenovo Group Ltd. is multinational technology company headquartered in Beijing, China and North Carolina, United States of America. Brand : This needs very little explanation. Apple competes primarily on price, product and service features, quality and reliability, design innovation, a strong third … It posted its revenues for the fiscal year 2019 at an estimated 121.72 billion US Dollars and with more than one lakh ninety-four thousand employees the distinction of being one of the largest technology companies in the world goes to Huawei. Ten years of annual and quarterly financial ratios and margins for analysis of Apple (AAPL). Huawei is operation in more than 170 countries, having more than 180000 employees. In laptops segment, Samsung has a decent market share but not among the top apple competitor in laptop segment. Few years back, Hewlett-Packard split into two different companies one is Hewlett Packard Enterprise and HP Inc. HP Inc. and Lenovo are top companies having almost 22% market share followed by Dell and Acer and Apple. HP is among Top Apple Competitors. Samsung is the one of the Top competitors of Apple in the Smartphones segment. iPhone X is has a better scree design and wireless charging support but Pixel 2 having better camera and smart assistant. In the smartphone market, Huawei occupies 10.02% of the world market share compared to Apple at 22.09%. What’s worse is pixels design similarities to that of Apples iPhone which makes the competition between the two even more fierce. It globally ranked no. It is associated with several industries and is, in fact, a trading company. Particularly, in the last quarter of 2018, the sales of iPhone in China fell 20% year-on-year, at the same time when the sales of smartphones by local Huawei increased by 23% during the same period. In the year 2017, it was the recipient of more than four thousand and five hundred awards for offering qualitative, innovative and cutting edge products. Competitors Analysis Although Apple seems to be one of the leaders in tech industry, but they have major competitors who are equally doing pretty well in the industry and of course controlling a segment of the market. Samsung is still the leader the smartphone market having more than 20% market share. Currently, it is one of the most popular and valuable companies in the world, valued at over one trillion dollars and revenues at 260.174 billion US dollars at the end of the fiscal year 2019. ASUS is a Taiwan-based public company that was founded in the year 1989 by its founders T H Tung, Wayne Tsiah, M T Liao ad Ted Hsu. Asus provides the world’s leading personal computers, mother boards, monitors, mobile phones and networking equipment. HP Inc. is providing acceptable quality products with affordable prices. It serves a worldwide area with headquarters base at Minato, Tokyo in Japan. Brand Loyalty is the main factor in the success of the company. Oppo Electronics Corporation also Oppo is a Chinese consumer electronics and mobile company. Samsung has the distinction of being the largest business conglomerate in South Korea and amongst the topmost valued companies in the world. computers and laptops include MacBook, MacBook Air, MacBook Pro, iMac, iMac Pro, Mac Pro and Mac mini. On the other hand Apple iOS having 11.7% market. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. It is a multinational conglomerate that has diversified into various business interests and is associated with several industries like financial services, entertainment, gaming and electronics. The computer software company has put its onus on creativity and multimedia software products. DESCRIPTION OF THE COMPANY AND THE PRODUCT 2.1. Some of the major products from the ASUS portfolio are ASUS ROG phone and ASUS Strix RTX 2080 ti. Asus is global player in the IT market. Galaxy smartphones is considered the pioneer in the industry. Few years back Dell has launched XPS laptops product line which are competing with MacBook Pro. The top 10 competitors in Apple's competitive set are Microsoft, Dell, Samsung, Lenovo, HP, Sony, ASUS, Google, Huawei, Philips. Adobe competes with Apple in the desktop apps segment. Microsoft offers several software services that make it one of the primary Apple competitors in the world. Currently, Samsung is the leader in the smartphone category in the world with 31.49% market share and is considered a strong Apple competitor which occupies 22.09% of market share. Hewlett-Packard Company is referred to HP and is an American origin public company that was founded in the year 1939 by its founders David Packard ad Bill Hewlett. Huawei founded in 1987 is a Chinese multinational company that provides telecommunication equipment and consumer electronic products. Company 2.2. With 11.17 billion US dollars at the end of the fiscal year 2018 and twenty-two thousand six hundred and thirty-five employees in January 2020, Adobe Inc is one of the top global brands and on the list of Apple competitors. It is a leading manufacturer in the professional and consumer market of electronics products as well as film and television entertainment industry. Apple offers both iPhone and laptop at high prices but Samsung has managed to produce these items at affordable rates if compared with the brand Apple. Since the beginning Apple differentiated its products with innovation, sleek design and marketing strategies. Samsung Galaxy series and Samsung Note series are pitied against Apple iPhone and are challenging each other to increase their customer base and ultimately market share. Lenovo is a global leaders that provides Laptops, Tablets, Desktops Computers, Servers and software. Founded by Bill Gates in 1975 it is known for Microsoft windows product line. Apple Inc. (AAPL) is a multinational Corporation that design, develop and market consumer electronic product and accessories. Though dell is competing with Apple in the PC market, Apple has more loyal customer base. Apple product portfolio comprising 6 to 7 products. Google is an American origin company that was founded in the year 1998 by its founders Larry Page and Sergey Brin. This aspect of the SWOT analysis framework identifies the strengths that enable the company to overcome weaknesses, take advantage of opportunities, and withstand threats in its business environment. It serves a worldwide area with headquarters base at Redmond, Washington in the United States. Apple iPhone and Samsung Galaxy are strongly competing to increase market share. Over the year Apple Inc. build a strong brand awareness in the mind of consumer in all the segments they are dealing. Both Apple and HP directly market their products to consumers and hence have managed to create a strong customer base. How to Make a Competitive Analysis. Apple has brought a big change in our day to-day life, simplest being buying music to particip… Though Apple have a narrow product line, it still has strong competitors in the global market for its different product line especially for laptops and smartphones. Sony Vaio and Xperia XZ android offer completion to Apple products Apple MacBook and iPhone respectively. Low differentiation of products (strong force) 3. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 … 8 in the year 2016. Apple’s brand is more valuable than any other company in the world. Dell named after Michael Dell. Sony has the distinction of being the owner of the largest music entertainment business, the largest video game publishing business and the largest video game console business i the world. 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